Bentley brings Hollywood to Perth

Bentley Perth recently held their launch event for the all-new Bentley Bentayga and they called on us to bring a bit of Hollywood to the party.

The signage project had two parts for the team at deSIGNco to fulfil. Firstly, to make the venue be Bentley-a-fied and secondly, to make a set of giant Bentley letters for the Perth foreshore.

Tackling the venue transformation was not a problem for the crew. We used lightweight, rigid substrates and high-quality vinyls to give the classic black on white look, all finished off in a matte finish. The signage looked crisp, clean, and quite smooth – just like the Bentley Bentayga.

Then came the Hollywood style sign. These giant 2-metre-tall letters has to sturdy enough to battle the Fremantle Doctor but not break the budget. The solution was to use lightweight, aluminium composite boards, reinforced by tube steal sleeves. Once lit-up at night the giant letters looked amazing and gave a great talking point for the guests at the launch event.

It was a pleasure to work with the team at Bentley Perth, supplying signage and solutions for their event. If you need assistance with your next event, then reach out and start a project with us today.